INSIGHT

Most Nigerian soups have only a signature swallow that goes with it.

However, most of these ball foods have one issue (texture, traditional biases, etc) and the TA wants a swallow that pairs perfectly with any soup and also gives them what they want in a meal.

IDEA EXPLAINED

This idea is to position Golden Penny Semovita as the swallow your soup will always go well with, that can never disappoint but only elevate your meals and also give the right nutrients and balance needed in a meal.

RATIONALE

Nigerians love their locally made soup and do not want anything less to pair with it. “Your Soup’s Best Friend” seeks to leverage the need they have for the perfect swallow soup combo. Therefore, positioning Golden Penny Semovita as the perfect pair for any or their favorite type of soup encourages them to always go for our brand.